Amazon - Fire TV Panorama

I developed and launched a new panoramic ad experience for Fire TV, featuring ultra-wide motion loops, and built the workflow and motion guidelines adopted by major entertainment brands during my time at Amazon's Brand Innovation Lab.

I started by building an ultra-wide motion loop for The Little Mermaid, refined in-house for the panoramic experience.

Proof of Concept - The edges had to be painted seamless to provide a "360" view.

Fire TV live demo after dev work.

Each clickable hotspot highlighting various campaign materials.

Other executions include DreamWorks Animation's The Wild Robot,

and Universal's Wicked.

This launch introduced a new premium ad format for Amazon Ads, unlocking a fresh revenue stream and giving major entertainment partners a cinematic canvas for their tentpole releases.

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