Amazon - Fire TV Panorama

I developed and launched a new panoramic ad experience for Fire TV, featuring ultra-wide motion loops, and built the workflow and motion guidelines adopted by major entertainment brands during my time at Amazon's Brand Innovation Lab.

First, I had to create a 5760 x 1080 motion loop for The Little Mermaid campaign, tweaked in-house.

Proof of Concept - The edges had to be painted seamless to provide a "360" view.

Fire TV live demo after dev work.

Each clickable hotspot highlighting various campaign materials.

Other executions include DreamWorks Animation's The Wild Robot.

Universal's Wicked

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